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How Marketing Tools help you?

Marketing Tools

What are Marketing Tools?

The techniques and materials used by those who are involved in the promotion of goods and services. Most business that need to sell their goods or services to the public will make broad use of various marketing tools, such as market research and advertising to help further their success.

If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your marketing to the next level.

Direct marketing involves selling directly to the customer, bypassing distribution channels and other intermediaries. The marketing principles are the same as in traditional marketing. The product must fill a need; the market must be segmented by geography. Income and other factors, and there must be adequate after-sales service and support. Direct marketing tools include advertising, database, Internet marketing and telephone marketing.


Advertising creates awareness and builds brand name recognition. Furthermore, it can pull in customers to physical or online stores.


A database of names and contact information of individuals and businesses is probably the most important marketing tool because it requires direct business-to-customer contact and that does benefit the business to a large extent.

Internet Marketing

Another very useful marketing tool is by using the “Internet”. It is important because of its ease of use, low advertising costs and ability to reach a worldwide market. Email remains the primary vehicle for delivering personalized marketing messages directly to individuals and businesses. Whereas social media outlets such as Facebook and Twitter complement email marketing, because it drives marketing relationships with potential customers that continue the business growth and profitability.

The marketing tools provided by include Quick Shopping Cart, Search Engine Visibility, Email Marketing, Fax through Email and Quick Content.

Quick Shopping Cart

With hundreds of design options to choose from, you can customize your store to fit your style. However, you decide to design your site, it still comes down to three basic steps which include:

Choosing a design, add in and organize your products in categories and subcategories and then start selling!

Preview your store before you publish it, offer secure customer registration and easy-to-use customer checkout, and accept major credit cards, PayPal Express Checkout etc.

Search Engine Visibility

Today, most people use the Internet when shopping for products and services – make sure those customers can easily find you. Use Search Engine Visibility to increase your search rankings, and bring more traffic to your website

E-mail Marketing

It is another factor that helps as a marketing tool but the point to ponder is how?

Email outperforms other marketing strategies as it helps in earning $43 for every $1 spent on average. It’s the most cost-effective way to gain new clients and keep existing ones coming back.

Create & send gorgeous, business-boosting emails and see how much you can earn!

Fax through Email

Fax through Email uses the Internet, rather than a phone line, to send and receive faxes. There is no equipment to buy or phone line to install. You can send faxes directly from any device you use for email or browsing the Internet. View and manage your fax history, including sent/received logs, account information.

Quick Content provides fast, secure, reliable hosting that grows with your business. The one-click install process has all your Web hosting app needs covered, making it easy to build, enhance and manage your site.

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